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MediaCity Immersive Technologies Innovation Hub

The MediaCity Immersive Technologies Innovation Hub drives R&D and innovation in immersive tech across sectors, strengthening MediaCity’s role as a digital creative hub.

Project

MediaCity Immersive Technologies Innovation Hub

University

University of Salford

Lead Organisation

The Landing at MediaCityUK Ltd

Location

North West (England)

Funding

£3.2m

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Project Overview

The MediaCity Immersive Technologies Innovation Hub aims to create a thriving ecosystem for immersive technologies in MediaCity, Greater Manchester. It focuses on R&D and innovation in areas like entertainment, gaming, retail, and healthcare, supporting businesses in developing new solutions for the metaverse.

The project will build on MediaCity’s existing strengths as a digital and creative hub, fostering collaboration, innovation, and economic growth while also addressing social inequalities.

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