Dr Pallavi Gore
Developing clinical decision-support tools for maternity units to identify risk during labour and make safer birth decisions for mothers and babies.
Project
5GoreConn
URL
Year founded
2019
Business stage
Pre-Seed
High-growth sectors
Life Sciences
Sector
Health
Location
South East
Funding
Funded Award Winner
The problem and opportunity
Maternity care faces persistent avoidable harm when fetal compromise in labour is recognised too late. This risks babies lives and affects mothers, clinicians and NHS services through emergency interventions, litigation and long-term costs. Current monitoring relies heavily on subjective interpretation and fragmented workflows, creating variation and delayed escalation.
The solution and innovation
5GoreConn is developing AIM4SafeBaby, a clinical decision-support platform to help clinicians recognise fetal compromise in labour earlier. The innovation combines routinely generated maternity data with AI-enabled risk signalling and escalation support. The approach is IP-protected and has early prototype validation.
Market and ambition
Our initial market is NHS and private maternity units, with international potential in health systems seeking safer labour care. Over the next 2-3 years, we aim to complete validation studies, secure regulatory readiness and move from prototype to pilot deployment with maternity providers.
Founder perspective
Healthcare professional, entrepreneur and mother Dr Pallavi Gore brings a family-centred lens to maternity innovation. She leads 5GoreConn with clinical, patient and commercial insight, supported by obstetricians Dr Rowan Connell and Dr Rahul Gore, and senior research midwife Mrs Roisin Connell.
Women in Innovation Award
Recipient of an Innovate UK Women in Innovation Award 2025/26, receiving funding, tailored business support, and access to specialist training and networks. View all winners and highly commended applicants from the Women in Innovation cohort 2025/2026.