Creative Catalyst: Pioneering Creative Production for the Future

About the event

Innovation in production is being reshaped by the convergence of technology and the blurring of boundaries between disciplines such as music, art, TV & film, fashion and performance where collaboration plays a central role. This evolving landscape requires cross-disciplinary partnerships, driving creativity and pushing the limits of traditional approaches.

This Innovate UK Creative Catalyst event is hosted by Production Park, a curated hub of studios, technology and talent shaping the future of the industry. The event includes a tour of their world-class production facilities.

Why attend

• Meet creative businesses across different production fields and be inspired to collaborate, share insights and explore innovative synergies for potential future projects.
• Experience firsthand the cutting-edge facilities and technologies that Production Park have to offer and learn about the work of the Production Park community.
• Learn about the CoStar and XR Stories offer and the different ways you may be able to engage nationally or locally. Meet members of each team.
• Hear from industry leaders on the advancements in production tools, techniques, and digital innovations that small creative businesses can adopt to enhance efficiency, creativity, and audience engagement.
• Explore the transformative impact of AI on the entertainment industry, delving into ethical challenges and profound benefits of thinking and creating differently with these new technologies. And gain insights into balancing innovation with ethical considerations, ensuring that AI’s integration into entertainment respects creative integrity and societal norms.
• Engage in expert-led and peer discussions navigating opportunities and challenges unique to small businesses in the creative production industries.

Agenda

Please note, select Mini buses will be available to take you from the train station to the venue, arriving just prior to 11:00. Further details will be provided with the joining instructions.

11:00: Arrival at Production Park
11:15: Welcome and introductions

• Alina Cameron, Innovation Lead – Creative Catalyst Innovate UK
• Jim Farmery, Director of External Affairs, Production Park

11:20: Tour and meet the Production Park Community
12:35: 13:15 – Lunch
13:15: The Bare Necessities of Collaborative Film Making

• Chris Mc Kenna, Head of Creative Operations, MPC
• Quick Q&A

13:35: AI in Entertainment: Navigating the New Frontier of Creativity and Ethics

• Ben Field, Exec Producer, Deep Fusion Films and Director, Ethical Artificial Intelligence Expert Policy Writer
• Quick Q&A

13:55: CoSTAR, CoSTAR LiveLab and XR Stories: Supporting Regional Innovation through National Infrastructure

• Fiona Kilkelly, Head of Knowledge Exchange, Enterprise & Commercialisation, CoSTAR National Lab
• Carl Thomas, Creative Enterprise Manager, CoStar National Lab
• Gavin Kearney and Helena Daffern, Co-Directors, CoStar Live Lab
• Damian Murphy, Director, XR Stories and XR Network+

14:40: Catching up with the Revolution – Introduction followed by roundtables

• Caroline Cooper Charles, Chief Executive, Screen Yorkshire
  Technology has revolutionised the screen industries in every aspect from development to distribution and created exciting possibilities to rethink how we build compelling narratives. But how can creatives seize those opportunities if the business models are not yet proven, and commissioning structures are still to catch up?

15:35: Reflection Roundtables

• What top three things do we need to crack that are critical to building a business or building IP? Consider the creative, the technical, the business?

16:00: Close

This event is open to the public however if demand is high, priority will be give to Creative Catalyst members.