Each GBIP aims to help UK businesses grow and scale on a global stage through building R&D and innovation collaborations and partnerships and accelerating access to the market.

During the session, you will:

• Learn more about the Global Business Innovation Programme – Slush, Finland
• Learn about Innovate UK’s support for high growth potential creative companies
• Learn how Innovate UK Business Growth will support you through the programme
• Be provided with guidance on the application process
• Have the option to submit questions to the Global Business Innovation Programme panel

The Global Business Innovation Programme, funded and organised by Innovate UK, will include a 4-day market visit to Helsinki, Finland on 15 November 2026, with access to Slush.

Innovate UK will fund and organise flights, accommodation, in-market travel, and conference fees for successful applicants.

Focus Areas

Video Games:

Innovative products, platforms and services that support the development, publishing, distribution, monetisation, operation and commercial growth of video games including but not limited to:

• Games technology
• Development tools
• Publishing infrastructure
• Player engagement platforms

Related creative technology entertainment, audience growth, player experience where the primary use case is clearly linked to interactive studio productivity, commercialisation, community development, retention or monetisation.

Advertising and Marketing:

Innovative products, platforms and services that support the creation, delivery, optimisation, measurement and commercial effectiveness of advertising, marketing, public relations and communications activity.

Includes AdTech, MarTech and related creative technology where the primary use case is clearly linked to:

• Audience engagement
• Campaign performance
• Brand growth
• Customer acquisition, retention or monetisation

To read more about the GBIP and check if your company and technology are eligible, click here.