Alexandra Jugureanu

In my role, I lead on social science and industry engagement, working to facilitate collaborations between social science researchers and businesses. I am passionate about raising the profile of social sciences in the UK, highlighting their value, and helping businesses look beyond traditional STEM approaches in their innovation journeys.

In a previous role at Innovate UK Business Connect I worked as Innovation Insights and Policy Analyst. In this role I led across qualitative research projects, designed and implemented an internal framework for tacit knowledge management and facilitated design sprints, focus groups and user research across multiple projects.

I am a sociologist with a background in social and cultural research. My PhD looked at the happiness and wellbeing industry in the UK, and particularly focused on communities of practice and the translation of academic jargon into lay terms.