Advanced Media Production: Foresighting skills for the future

An innovative methodology

Advanced Media Production is an innovative methodology gaining traction across various sectors, combining technologies like motion and camera tracking, LED screens, and real-time rendering engines. It enables the capture of live-action and advanced media elements, allowing creative teams to visualise final shots in real-time rather than relying on lengthy post-production processes. This approach pushes the boundaries of virtual production, incorporating technologies such as artificial intelligence, advanced infrastructure (5G/6G), the internet of things, and immersive technologies.

Supporting the growth of creative industries

Digital Catapult partnered with Innovate UK’s Workforce Foresighting Hub to establish what future capabilities would be needed in light of the increasing use of real-time rendering engine technology. The report emphasises the importance of investments in research and development infrastructure and skill development to support the growth of Advanced Media Production.

The team conducted the foresighting cycle with representatives from across education and industry who were interested in the future requirement that this convergence of technology and relevant industries will create. This report acknowledges the impact of new technologies such as machine learning (ML), virtual reality (VR) and augmented reality (AR) on the creative industries.

The foresighting cycle was conducted between January and March 2023, with the following challenge: Utilising real-time rendering engines to drive the acceleration of Advanced Media Production.