Rebecca Jackson
Eveevo is a media-first platform that helps consumers confidently transition to electric vehicles through trusted expert content, personalised guidance and a connected marketplace of products and services.
Project
Eveevo
URL
Year founded
2023
Business stage
Pre-Seed
High-growth sectors
Digital and Technologies
Sector
Transport
Location
South East
Funding
Highly Commended Applicant
The problem and opportunity
The shift to electric vehicles is one of the UK’s largest consumer behaviour changes, yet many drivers find the process complex and confusing. Choosing a vehicle, understanding charging, comparing costs and accessing trusted advice often means navigating multiple sources and conflicting information. This uncertainty slows EV adoption and creates a barrier to achieving the UK’s net zero ambitions, highlighting the need for a trusted, end-to-end consumer platform.
The solution and innovation
Eveevo is a media-first platform that combines trusted expert guidance with a connected marketplace, helping consumers confidently transition to electric vehicles. Through personalised advice, educational content and carefully selected partners, it builds trust before transactions. Eveevo creates a seamless customer journey that supports consumers from initial consideration through to long-term ownership by connecting them with vehicles, charging, finance, insurance and other EV-related services.
Market and ambition
The UK is entering a decade of accelerated EV adoption, driven by policy, investment and consumer demand. Eveevo aims to become the trusted gateway to this growing market, providing expert guidance and purchasing support while building partnerships across the EV ecosystem, with plans for future international expansion.
Founder perspective
Rebecca Jackson is a motoring expert, TV presenter, automotive journalist and championship-winning racing driver with more than 15 years’ experience helping consumers make informed vehicle choices. She founded Eveevo to combine trusted independent advice with EV purchasing support, making the transition to electric vehicles simpler and more confident.
Women in Innovation Award
Highly commended applicant of the Innovate UK Women in Innovation Award 2025/26, receiving tailored business support and access to specialist training and networks. View all winners and highly commended applicants from the Women in Innovation cohort 2025/2026.