EIT Culture & Creativity: Shape and Scale - financial support for Cultural and Creative Sectors and Industries

Cultural and creative startups and scaleups that are looking to accelerate growth, attract investment, and expand internationally, are invited to apply for financial support under the Shape Acceleration Programme and Scale Post-Acceleration Programme.
Registration Details

10/08/2026 12/10/2026 16:00
Award

UK SMEs can receive financial support of up to €200,000, along with tailored venture development services designed to strengthen commercial execution, investment readiness, fundraising, and international market expansion.
Organisation

Horizon Europe
Find out more and apply

EIT Culture & Creativity invites startups and scaleups in the Cultural and Creative Sectors and Industries (CCSI) that are looking to accelerate growth, attract investment, and expand internationally to apply for financial support under the Shape Acceleration Programme and Scale Post-Acceleration Programme. 

This call combines financial support with tailored venture development services designed to strengthen commercial execution, investment readiness, fundraising, and international market expansion. It is open to legally established for-profit entities in EU Member States and Horizon Europe Associated Countries (including the UK) developing tech-enabled, market-driven, and IP-leveraged solutions.

UK applicants can receive funding as follows:

  • Shape Acceleration Programme: start-ups that have validated a market need through early traction, such as pilot customers or initial revenues, may receive up to EUR 100,000, plus up to an additional EUR 100,000 for top-ranked ventures following the Demo Day. Shape is designed for ventures that are ready to strengthen product-market fit, refine their business model, and prepare for future investment.
  • Scale Post-Acceleration Programme: Start-ups and scale-ups that have demonstrated product-market fit, recurring revenues, and international scaling potential may receive up to EUR 200,000. Scale is designed for ventures that are actively raising capital or have secured at least EUR 200,000 investment in the last 18 months and are ready to accelerate international expansion.

 Topics to be addressed 

  • 2027 Cohort (start January 2027): Fashion, Architecture, Audio Visual Media.
  • Additional cohorts covering additional topics will be announced later.

Online information sessions

These will be held on:

  • 27 Aug, 11:00 – 12:30 CEST (10:00 – 11:30 UK time)
  • 22 Sept, 15:00 – 16:30 CEST (14:00 – 15:30 UK time)

Register here to attend the session(s).

  • This call is open to legally established for-profit entities in EU Member States and Horizon Europe Associated Countries (including the UK) developing tech-enabled, market-driven, and IP-leveraged solutions. The application must be submitted by a single for-profit legal entity that meets all mandatory applicant requirements. Individuals, informal teams, and ventures that are not legally incorporated by the call deadline are not eligible.

    The applicant must be registered in the EU Funding & tender opportunities portal and have a nine-digit Participant Identification Code (PIC number).

  • The call aims to accelerate the growth, scaling, and investment readiness of high-potential ventures in the Cultural and Creative Sectors and Industries (CCSI). Call provides fixed-amount financial support under the Financial Support to Third Parties (FSTP) mechanism to enable companies to grow their operations, expand internationally, and advance fundraising activities.

     Topics to be addressed

    • 2027 Cohort (start January 2027): Fashion, Architecture, Audio Visual Media.
    • Additional cohorts covering additional topics will be announced later.

    The call supports tech-enabled, market-driven, and IP-leveraged solutions capable of scaling commercially, generating economic/societal value, and strengthening Europe’s creative economy. Activities may include business development, investor outreach, team expansion, marketing, legal/IP advisory, and participation in ecosystem events. All selected ventures must actively engage in their respective programme’s structured support (kick-off, coaching, online workshops, and Demo Days).

  • EIT will hold an information session focussed on the open call under the Shape Acceleration Programme and Scale Post-Acceleration Programme. The session will cover content, topics, requirements and general procedures, such as the submission and evaluation process.

    Dates:

    • 27 Aug, 11:00 – 12:30 CEST (10:00 – 11:30 UK time)
    • 22 Sept, 15:00 – 16:30 CEST (14:00 – 15:30 UK time)

    Register here to attend a session. The session will be recorded and made available on the EIT Culture & Creativity website. Applicants are encouraged to check the call webpage regularly for updates.

Get in touch

Applicants may submit their inquiries via the official EIT Culture & Creativity Contact Form. This form should be used for all questions related to call content, technical aspects, thematic focus, administrative, financial, or procedural matters. The relevant team will review and respond accordingly to provide clear and aligned guidance throughout the application process.

Programme

This opportunity is part of Horizon Europe.

Explore information on the UK’s official Horizon Europe Hub to help guide you on your research and innovation journey.

Find out more
Close

Connect with Innovate UK Business Connect

Join Innovate UK Business Connect's mailing list to receive updates on funding opportunities, events and to access Innovate UK Business Connect's deep expertise. Please check your email to confirm your subscription and select your area(s) of interest.