ICURe Discover programme cohorts

About ICURe Discover

This programme aims to enhance market awareness and deepen the understanding of potential technology applications.

Our 8-week, part-time online market discovery program is developed using the lean startup methodology, which applies the scientific method (hypothesise, test, evaluate) to business ideas. Participants will learn how to use this approach to gauge their potential customers’ opinions about their idea, product, or service. This programme is suitable for participants looking to explore the potential of their early-stage projects or those who require a part-time commitment for market exploration. Past participants have reported that having 8 weeks of support and time for customer discovery significantly transformed their perspective on their innovation.

What’s included

• £2,500 support for testing assumptions and market discovery activities.
• 2-day training boot camp with part-time market discovery spanning 8 weeks or part-time learning and market discovery spread over 8 weeks.
• Gather market feedback that indicates the next steps, such as entering ICURe Explore with a team.
• Access to our team of experts and we will proactively connect you to our network of entrepreneurs, investors and funders.
• Outline the commercial viability using tools such as the Business Model Canvas (BMC).
• Develop an understanding of existing market offerings and competitive landscape for your sector.

Why Attend?

Past participants say that having 8 weeks of support and dedicated time to spend on customer discovery has dramatically changed their perspective on their innovation.​

A pathway towards future ICURe funding

Many ICURe Discover Programme participants progress on to ICURe Explore and can secure up to £35,000 of grant funding to carry out more extensive market exploration and customer discovery.

Application guidance

For more information on eligibility, managing your IP and any other related questions, please refer to our Frequently Asked Questions download, or contact our team who will endeavour to support you.