ICURe Discover programme cohorts

About ICURe Discover

This programme aims to enhance market awareness and deepen the understanding of potential technology applications.

Our part-time online market discovery programme is developed using the lean startup methodology, which applies the scientific method (hypothesise, test, evaluate) to business ideas. Participants will learn how to use this approach to gauge their potential customers’ opinions about their idea, product, or service. This programme is suitable for participants looking to explore the potential of their early-stage projects or those who require a part-time commitment for market exploration.

What’s included

• Up to £2,500 support for testing assumptions and market discovery activities.
• Part-time market discovery spanning 8-11 weeks.
• Training on how to gather market feedback that indicates the next steps for your research and potential for commercialisation.
• Access to our team of experts; we will proactively connect you to our network of entrepreneurs, investors and funders.
• Training in commercial viability using tools such as the Business Model Canvas (BMC).
• Develop an understanding of existing market offerings and competitive landscape for your sector.
• Give a reflective presentation to our panel of experts and gain further traction for your commercialisation plans

Delivery options

• ICURe Discover is funded by Innovate UK and delivered by 3 partners: Midlands Innovation, SETsquared and The Helix Way.
• Our methodology and training methods have been adapted to cover a range of delivery options that will support researchers to join course on a part-time basis, or occasionally as a short full-time sprint.
• In all cases, training and support is delivered online but training course lengths may vary to accommodate public and university holidays. Sprints may have in-person requirements.
• Please read the details attached to each training cohort to ensure that on applying, you are clear on the days where attendance is compulsory.

Why Attend?

Past participants say that having our training, support and dedicated time to spend on customer discovery has dramatically changed their perspective on their innovation.​

A pathway towards future ICURe funding

ICURe Discover Programme participants will have the opportunity to apply for the ICURe Explore programme and secure up to £35,000 of grant funding to carry out more extensive market exploration and customer discovery.

Application guidance

For more information on eligibility, managing your IP and any other related questions, please refer to our Frequently Asked Questions download, or contact our team who will endeavour to support you.