NeuralEcho Labs: supporting next-gen neuro-technology

NeuralEcho Labs is a deeptech startup building a ‘neuro’ headset that reads minds, adding sci-fi-level value to the overall gaming and VR experience. Their goal is to make joysticks and keyboards obsolete by reading the brain’s electrical activity and turning it into commands. This has implications for accessibility and inclusion, as well as the gaming experience.

The neuro headset can also analyse emotional data from users, which may have industrial applications in training scenarios, helping training providers and games developers to create more engaging training courses or entertainment. A real-time emotional data feed can also create a more interactive scenario. For example, if the headset detects a lack of empathy from a trainee doctor or nurse, the virtual patient may become more anxious or nervous. In this way, the emotional data from the user could be used to dictate how the scenario will unfold, creating a truly immersive experience.

Although NeuralEcho Labs pursued an ambitious vision, they faced challenges in clearly defining and realistically executing their business and product development plans which might have ultimately led to an end of operation. However, through the BridgeAI accelerator and targeted consultations, NeuralEcho was able to identify risks regarding their product and user data safety, assess compliance with regulations, create a more ethical and human-centred product, and adopt a more agile business approach. This allowed the team to create a better business strategy moving forward and to articulate their vision in front of investors and partners.

Following the accelerator, NeuralEcho Labs has enrolled in the Google Cloud for Startups programme.

The BridgeAI accelerator is one of the great opportunities in the life of a startup, and we were lucky to take full advantage of it. I think it stands out not because of the cloud credits or other offerings that early-stage startups desperately need – and it offers plenty of those. It stands out thanks to its people and their approach to entrepreneurship: solid technical and business backgrounds combined with much love and empathy for the future users of a product. That is what truly matters, and these learnings last forever.

Alex Rogozea, Founder CEO, NeuralEcho Labs

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