Design as a skillset: embedding creative thinking across the UK innovation landscape
Effective design is not just about aesthetics or the final product, it’s about problem-solving, improving systems, and building a sustainable future.
Key insights from the Design as a Skillset webinar
This article summarises key insights from the recent Design as a Skillset webinar, hosted as part of the Talent & Skills Connect series, exploring how design shapes innovation and supports the future of work in the UK.
Hosted by Rosie Peacock, lead Specialist in Innovate UK’s Talent and Skills team, the session featured speakers Tony Ryan (Design and Technology Association), Cat Drew (Design Council), Harry Kerr (Innovate UK Business Connect), and Toby de Belder (Magnetic). Together, they explored how design thinking can strengthen education, empower businesses, and prepare the workforce for a changing world.
1. Design thinking as a foundation for innovation
Rosie opened the discussion by emphasising the importance of embedding design throughout the innovation process, from understanding user needs to creating effective solutions. She noted that design is a strategic capability, not just a creative discipline. By placing design at the core of innovation, organisations can plan for growth, sustainability, and inclusivity.
2. Embedding design in education
Tony Ryan from the Design and Technology Association highlighted the decline of design and technology in UK schools, warning that fewer opportunities for creative learning could limit the next generation’s ability to innovate. To address this, the Association is piloting a regional membership model in Bristol, offering free access to resources and industry partnerships to help teachers and students apply creativity in real-world contexts.
Ryan explained that design education develops both technical understanding and creative confidence, preparing young people for life in a technological world and future work.
3. Upskilling for a greener future
Cat Drew from the Design Council shared plans to upskill one million designers in green skills by 2030 through its Skills for Planet blueprint. The framework integrates sustainability into every stage of design, from materials and energy use to new circular for repair, reuse, and regeneration.
4. Design for business growth
Representing Innovate UK Business Connect, Harry Kerr and Toby de Belder, from Magnetic, discussed how design helps businesses reduce risk and drive growth. Through initiatives such as the Innovation Academy, Ignite Labs, and the Design for Growth coaching programme, companies are learning how to apply design thinking to improve decision-making and innovation outcomes.
Both speakers stress that design is not a cost, but an investment. Embedding design at every level helps organisations develop better products, services, and strategies.
5. Design for everyone
Across all discussions, a shared message emerged, design is not limited to specialists. It’s a mindset that helps people across every sector understand challenges, test ideas, and create effective, sustainable solutions.
By embedding design as a core skillset, the UK can enhance innovation capability across education, sustainability, and business, supporting long-term resilience and economic growth.
Find out more about Talent & Skills Connect and how you can become part of the community.
Webinar recording
Watch the full Talent & Skills Connect: Design as a Skillset webinar recording.
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