Design Foundations Round 2: Responsive

To lead a project your organisation must:

• be a UK registered business of any size, charity, not-for-profit, or public sector organisation
• collaborate with other UK registered organisations

To collaborate with the lead, your organisation must be a UK registered:

• business of any size
• academic institution
• charity
• not-for-profit
• public sector organisation
• research and technology organisation (RTO)

Your project team must include appropriate expertise in people-centred and system-aware design. Lead organisations without this capability are encouraged to work with designers as project partners or subcontractors.

A business of any size, charity, not-for-profit or public sector organisation can only lead on one application but can be included as a collaborator in a further 2 applications.

If an organisation is not leading any application, it can collaborate in any number of applications.

Your project must:

• have a total grant funding request between £40,000 and £80,000
• start by 1 December 2023
• end by 31 May 2024
• last between 3 months and 6 months
• carry out its project work in the UK (however, user research in international target markets can be undertaken)
• intend to exploit the results from or in the UK

Lead organisations must agree to contribute up to two days in support of Innovate UK activities to promote the use of people-centred and system-aware design. This will help us improve our products and services. This activity could include, for example, taking part in interviews, supporting the creation of case studies or contributing to seminars or showcases. You will not be required to share confidential information or intellectual property.

The aim of this competition is to help businesses use people-centred and system-aware design methods to lay the foundations for innovative ideas with the potential to deliver significant benefits. These can be ideas for new or significantly improved products, services, places or business models.

To be within scope for the responsive round of this competition your proposal must fall within one or more of the following 3 categories:

1. Defining innovation opportunities: You will use people-centred and system-aware design methods to identify, understand and prioritise needs and innovation opportunities that are relevant and valuable to your business. You will plan innovation activity to respond to them, including by generating, testing and improving new ideas as described above.
2. Generating new ideas: You recognise a specific need or opportunity to innovate and will use people-centred and system-aware design methods to verify and respond to it by generating new or improved ideas.
3. Testing and improving ideas: You have an innovative idea and will use people-centred and system-aware design methods to simulate, test and improve the quality of the experience and benefits that it offers at every stage of its lifecycle.

Your project must explore opportunities and ideas from the perspective of the people and socio-technical systems which will be involved with or affected by them. Their experiences, motivations and behaviour must be allowed to shape the challenge and ideas. This is to make sure that:

• the most important and valuable problems and opportunities are being addressed
• proposed solutions are more desirable, equitable and beneficial
• new ideas are more likely to be adopted or promote positive changes in behaviour

You must include activities to identify and involve relevant stakeholders sufficiently early and at appropriate points throughout the project. Your project team should reflect the characteristics, culture and lived experiences of the people they are designing for, or take steps to bring those perspectives into the project in a meaningful and relevant way.

Any prototyping activity within your project must:

• focus primarily on making discoveries about the quality of experience, the likelihood of the idea being adopted or its potential to promote positive changes in behaviour
• be as quick and low cost as possible, and aim for the lowest level of fidelity or functionality necessary to get the required feedback
• be used to share ideas and make discoveries early in the design process, so they can be acted on before it becomes prohibitively expensive or time consuming to do so

We are not funding projects that are proposals to create prototypes or demonstrators in cases where the prototype requires a majority of the project cost or time to build.

Once the project has started, successful applicants are encouraged to respond to findings emerging from the project and new discoveries made during the research and design process. This might include abandoning or rethinking your original ideas and changing the focus of planned R&D activity. Innovate UK will consider well-justified project change requests submitted via a project’s allocated monitoring service provider.

In the responsive round, your project can focus on one or more of the following:

• health and wellbeing
• food and agriculture, except in primary production
• application of advanced digital and other technologies

This list is not exhaustive.

A full list of exclusions is available at the competition page. Of particular note are that Innovate UK will not fund projects that:

• are the design of experiments, policies or research methodologies
• focus on the final finish or specification of an idea where fundamental design decisions have already been made
• seek only to validate technical feasibility or progress the technology readiness level of an idea, rather than improving it
• include a prototype which requires a majority of the project cost or time to build
• are intended primarily to test technical feasibility or performance rather than the customer experience and benefits

If in doubt about whether your project is eligible, please consult Innovate UK KTN’s Design team.

Innovate UK KTN held a briefing on 15th June: click here to watch the recording.

Innovate UK suggest the following resources to learn more about people-centred and system-aware design:

• Innovate UK’s Design in Innovation Strategy 2020-2024
• Innovate UK KTN Design Innovation Network (this is free to join)
• Design Council tools and frameworks
• IDEO Human Centred Design
• Interaction Design Foundation
• Stanford d.school resources

For further queries, please consult Innovate UK KTN’s Design team.