Design
Human-centred design is for businesses of any size who are interested in early-stage innovation strategy. For start-ups, strategic design helps get brilliant ideas to the right market. For established businesses, it helps reposition or expand their offering.
Specialist Areas
|Sectors
|Case Studies
|Opportunities
|Case Studies
|Events
|Experts
|News
|Perspective
|Programmes
People make logical decisions in the pursuit of science, technology and commerce. People are also emotional beings, and those emotions can drive us far harder than reason. When business success is dependent on human behaviour to do the right thing, your business should seek support from human-centred designers.
By focusing on what people need, how people behave, what they aspire to, businesses can use these key insights to achieve greater success in the market.
The Design in Innovation team at Innovate UK Business Connect can help you whether you are:
- A designer looking for opportunities to engage with businesses on activities needing human-centred design support
- A business wanting to understand how to deploy human-centred design in your business
- A business wondering whether human-centred design might be a valuable capability to add into your R&D portfolio
Specifically you might want to:
- Look for funding and opportunities to apply design in different sectors and industries
- Find a designer with the right expertise to collaborate with and help your business develop
- Get some quick insights about how companies are best utilising human centred design in their R&D
You can also keep up to date with news, funding and events across the Design sector by connecting with the Innovate UK Business Connect Design Foundations group on LinkedIn.
Our current focus in this area
Related Opportunities
Design Foundations Round 6
Opens: 04/11/2024 Closes: 15/01/2025
UK registered organisations can apply for a share of up to £2m for people centred and systemic design projects to influence, inform and de-risk R&D activities.
More Information
Collaborative R&D: Creative Catalyst
Opens: 09/12/2024 Closes: 29/01/2025
UK registered businesses can apply for a share of up to £2 million for projects that develop new innovative products and tools for the UK creative industry.
More Information
AI solutions to develop AI competencies in key sectors
Opens: 04/11/2024 Closes: 29/01/2025
UK registered organisations can apply for a share of up to £2m for AI solutions to support AI upskilling in key sectors; construction, transport, creative, and agrifood.
More Information
Related Case Studies
Ignite Labs x BridgeAI: Transforming Innovators' AI Journey
Explore how Ignite Labs x BridgeAI empowers businesses to harness the potential of AI for innovation, offering insights, cross-sector collaboration, and funding opportunities.
Related Events and Recordings
Our Experts
Related News
29/06/2023
Silent Designers Podcast Series
Join us as we explore the untold stories of innovators driving change in pivotal areas like Net Zero, Health, Technologies, and horizon scanning. Discover their motivations, challenges, and valuable insights that inspire and educate on the power of design.
Read more
19/02/2024
Healthy Ageing Podcast Series - Age Innovators
Our podcast series on UKRI’s Healthy Ageing Challenge introduces you to specialist innovators sharing best practice, lessons learned, and personal stories.