Net Zero Adopt and Accelerate
Unpacking the barriers to innovation, connecting adopters with innovators, and sharing best practices - to accelerate the adoption and diffusion of net zero innovations across UK sectors and regions.
Nurturing a sustainable future
Net Zero innovation adoption (taking up new technologies) and diffusion (spreading them widely) are important factors in the UK achieving its net zero ambitions. Many organisations and regions face challenges to understand, identify, and implement net zero solutions.
The Adopt & Accelerate programme bridges gaps in net zero innovation by supporting local initiatives, sharing best practices, and guiding organisations through the Net Zero Innovation Adoption User Journey.
While challenges and barriers persist, we believe that innovation is the key to a sustainable future. The Adopt and Accelerate programme is committed to nurturing sustainable industries and regions to build a prosperous and socially responsible UK while achieving our net zero emissions goals.
Working together to support solutions
The programme team supports and collaborates with local and regional organisations and businesses to identify ecosystem level opportunities, addressing sector-specific challenges through demand-led innovation and identifying transformative technologies with the potential to create a positive impact on businesses and sectors. We achieve this through three innovation themes:
- Place – Supporting local and regional innovation ecosystems
- Sector – Helping sectors overcome innovation adoption challenges
- Technology – Showcasing solutions and best practice examples
EVENT
Shape the future of net zero innovation in the public sector
Structured around Net Zero's adoption and diffusion framework, this event will explore how local authorities in the North West England can embed innovation, collaborate more effectively with innovators, and navigate pre-contract engagement and procurement to drive lasting impact.
Read more and register
Net Zero Adoption and Diffusion Pathway
Net Zero Innovation Adoption User Journey framework developed by Innovate UK Business Connect, helps organisations identify their current stage and next steps for adopting innovations. By using this framework as part of our engagement activities, targeted guidance, and real-world case studies, the programme helps organisations overcome obstacles and move toward a low-carbon future.
Awareness
Stage 1. Limited or no prior knowledge of net zero innovation solutions.
Interest
Stage 2. Assessment or research into potential net zero innovation solutions to meet need.
Evaluation
Stage 3. You will evaluate the different net zero innovations to determine which solutions align with your aims.
Trial
Stage 4. Trial of the net zero innovation to monitor and validate.
Adoption
Stage 5. Net zero innovation adopted as a permanent solution.
Integration
Stage 6. Net zero innovation integrated into existing systems and processes.
Diffusion
Stage 7. Net zero innovation experience shared to encourage wider adoption.
Continuous improvement
Stage 8. Ongoing collaboration to provide feedback and drive improvements.
SECTOR GUIDANCE
The Net Zero Innovation Adoption Framework
Explore Perspectives
IMPACT STORIES
Net Zero Innovation Adoption case studies
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MEET OUR EXPERTS
Submit your challenges
We’d love to hear about your organisation’s innovation adoption challenges. Share your journey with us so we can connect you to the right expertise, events, or collaborative opportunities. If you’re interested in applying the Innovation Adoption User Journey Framework, please reach out to our team.
Meet our experts
Related Events and Recordings
Wed
12
Nov
2025
Net Zero Adopt & Accelerate: Connecting local demand with innovation
09.30 - 15.30 | Manchester
Register for this event
Wed
29
Jan
2025
Mon
18
Nov
2024
Tue
24
Oct
2023
Adopt & Accelerate: Navigating Net Zero Innovation Journey in Norfolk’s Agri-food Industry
14.00 - 16.30 | Online
Watch now
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