Net Zero Adopt and Accelerate
In the face of environmental challenges, the Adopt and Accelerate programme is committed to nurturing sustainable industries and regions. By fostering innovation and collaboration, we aim to build a prosperous and socially responsible UK while achieving our net zero emissions goals.
Nurturing a sustainable future
Innovate UK’s Adopt and Accelerate programme supports businesses on their journey towards a more sustainable future. In order to transition to a low carbon society and tackle the climate emergency, we must accelerate the adoption and diffusion of Net Zero solutions.
Adopt and Accelerate equips UK businesses with the skills and knowledge to advance the adoption and diffusion of Net Zero innovations. The programme supports a variety of sectors and regions across the country, which is fundamental to the UK’s Net Zero ambitions.
While challenges and barriers persist, we believe that innovation is the key to a sustainable future.
Working together to support solutions
Place
We provide support for local and regional organisations, businesses, and innovations across the UK, to identify ecosystem level opportunities. We facilitate connections and collaborations that support uptake of Net Zero solutions, and encourage the creation of local innovation ecosystems building on regional strengths. By strengthening innovation communities in specific areas, we aim to create sustainable, localised solutions to address environmental challenges and drive economic growth nationwide.
Sector
We address industry specific challenges through demand-led innovation. By supporting communities in their journey for adopting net zero solutions across a range of sectors. Sectors include, but are not limited to: Food and Drink, Digital Economy and Creative, Health, Construction.
Technology
We identify transformative technologies with the potential to create positive impact on business and entire sectors and regions. We scale-up innovation diffusion through Innovate UK leveraged funding that will support sustainable industry and regional growth. Through solution-driven innovation, we aim to harness net zero technologies / solutions to support industries reduce carbon emissions and drive progress towards a more sustainable society.
Net Zero Adoption and Diffusion Pathway
Awareness
This initial stage marks the beginning of your journey towards adopting innovative solutions to address net zero challenges. You will become aware of the need for net zero solution.
Interest
You become interested in potential solutions and how they could reduce negative environmental impact – you start exploring available options.
Evaluation
You will evaluate the different net zero innovations to determine which solutions align with your aims. Does the innovation meet your need?
Trial
You will initiate trials, research, and development to test the feasibility and performance of potential solution or solutions.
Adoption
You will be satisfied with the innovation and adopt as a permanent solution. You will also affirm your commitment to integrating net zero innovations into your operations.
Integration
You integrate the innovation into your existing systems and processes, monitoring performance, and adjust as needed to maximise benefits for achieving net zero objectives.
Diffusion
You scale adoption by sharing your experience and knowledge, encouraging others to embrace net zero technologies through case studies, workshops, webinars and industry forums.
Continuous improvement
At this final stage your ongoing efforts will drive innovation and improvement. You will collaborate with stakeholders, gather/share feedback, and explore new technologies or approaches to optimise and enhance net zero solutions.
PERSPECTIVE
Navigating hydrogen adoption for net zero
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PERSPECTIVE
Agri-food sustainable innovation adoption journey
The Net Zero Innovations Unveiled in Norfolk’s Agri-food Industry event demonstrates how collaboration fosters knowledge sharing, drives innovation, and supports the transition to a low-carbon society.
Read more
Our Experts
Related Events and Recordings
Mon
21
Oct
2024
Navigating Net Zero: Understanding the Role of Hydrogen
10.00 - 11.30 | Online
Register for this series
Tue
24
Oct
2023
Adopt & Accelerate: Navigating Net Zero Innovation Journey in Norfolk’s Agri-food Industry
14.00 - 16.30 | Online
Watch now
Thu
15
Feb
2024
Creative Catalyst Peer Network: Sustainability Webinar - Navigating Net Zero
10.00 - 13.00 | Online
Watch now
Related programmes
Net Zero Living
Innovate UK’s £60 million, three-year Net Zero Living programme aims to help regional authorities and businesses accelerate the transition to net zero, across the UK and internationally.
Net Zero Places Innovation Network
Making net zero a reality in the UK by supporting local/regional authorities to achieve their net zero ambitions by connecting, collaborating, sharing experiences and adopting innovation.